GR Production

GR PRODUCTION • CREATIVE STUDIO

LEVITAS

Behind the project.

Journal / Making of

Sculpture in Amalfi.

A photographic project documenting Andrea Roggi’s exhibition within the historic and coastal setting of Amalfi.
Presented in 2024, Levitas brings Andrea Roggi’s sculptures into the historic setting of Amalfi, between architecture, public space and the Mediterranean coast.
Preparation / 01

Preparing for Amalfi

The preparation for Levitas begins with Giacomo Roggi’s site visit in Amalfi. The studio briefing defines the direction of the service within a setting that brings together historic architecture, public space and the Mediterranean coast.
We assess the equipment and prepare for the photographic, video and social coverage of the exhibition presented in 2024.
On location / 02

The city and the coast

On arrival, we begin by photographing and filming the place and everyday life. These images establish the surroundings before the coverage turns to the sculptures and their installation across the city.
Installation / 03

Documenting the installation in place

As the installation gets underway, Francesco Adreani films the work and Giulia Bidi records vertical footage for social channels. Giacomo Roggi follows the creative direction and photography.
This stage records the activity behind the exhibition before the finished sculptures become the focus of the service.
Photography / 04

The finished works in Amalfi

Giacomo Roggi then produces formal photographs of the installed sculptures for institutional communication and press publication. Architecture, public spaces and the coastal setting form the context of the completed presentation.
Francesco Adreani continues to film both the artwork and the photographic backstage, without the movement of the installation crew around the works.
Social / 05

Communicating Levitas

Giulia Bidi creates the social content to accompany the project: reels, possible interviews and promotional formats built from the vertical coverage. These sit alongside the photographic selection and film documentation of Levitas.
Credits / 06

A shared effort.

Giacomo Roggi
Creative direction, visual coordination and photography.
Francesco Adreani
Filmmaking and backstage coverage.
Giulia Bidi
Social content and vertical video.