A photographic project documenting Andrea Roggi’s exhibition across Martina Franca, Locorotondo and Cisternino in the Itria Valley.
Running from March 2025 to March 2026, Radici di Umanità brings Andrea Roggi’s sculptures into the historic centres and public spaces of three towns in the Itria Valley.
Preparation / 01
Preparing across the Itria Valley
Radici di Umanità began in Martina Franca and expanded to Locorotondo and Cisternino. Giacomo Roggi’s site visit informs the studio briefing, where we define the direction of the service within the project’s historic and public settings.
We assess the equipment needed for photographs, video and social content. The preparation follows a common method across an exhibition shared by three municipalities.
On location / 02
Three towns around the sculptures
The service begins with photographs and footage of the place and daily life. The historic centres and public spaces of the Itria Valley establish the context for the exhibition running from March 2025 to March 2026.
Installation / 03
The installation as part of the story
As the work is installed, Francesco Adreani follows the operations on video and Giulia Bidi records vertical material for social use. Giacomo Roggi provides creative direction and photography.
This documentation records how the finished presentation takes shape within the towns, alongside the broader photographic account of the exhibition.
Photography / 04
Photographing the completed presentation
After installation, Giacomo Roggi produces the formal photographs destined for institutional communication and press publication. Each setting becomes part of the record of the work in the Itria Valley.
Francesco Adreani films the sculptures without the activity of the installers and continues to document the backstage of the photographic service.
Social / 05
A shared project on social channels
Giulia Bidi prepares reels and promotional formats, with interviews where appropriate, to communicate the exhibition across its three towns. The social content accompanies the photographic documentation of Radici di Umanità.
Credits / 06
A shared effort.
Giacomo Roggi Creative direction, visual coordination and photography.
Francesco Adreani Filmmaking and backstage coverage.
