GR PRODUCTION • CREATIVE STUDIO

BIENNALE

Behind the project.

Journal / Making of

The exhibition in Venice.

Power of Love presented in Venice during the 61st International Art Exhibition — La Biennale di Venezia.

The project documents Andrea Roggi’s participation in the 61st International Art Exhibition — La Biennale di Venezia, focusing on the artwork, its installation and the exhibition setting.

Preparation / 01

Preparing for Venice

Giacomo Roggi’s site visit is the starting point for documenting Power of Love in Venice. The work, the exhibition space and the installation context provide the reference for the studio briefing.

Together, we establish the creative direction and assess the equipment needed to cover the installation, photograph the finished artwork and produce video and social content.

On location / 02

The exhibition and its surroundings

On arrival, we begin with photographs and footage of the setting and the everyday activity around it. This first part of the service places Power of Love within the wider context of Andrea Roggi’s participation in Biennale Arte 2026.

Installation / 03

Following the installation

As the artwork is installed, the team documents the transition from a working exhibition space to the completed presentation. Francesco Adreani films the process, while Giulia Bidi captures vertical footage for social media.

Giacomo Roggi leads the creative direction and photographs the work as it develops. The different formats follow the same installation while serving distinct editorial purposes.

Photography / 04

Power of Love, ready to be seen

Once installation is complete, Giacomo Roggi turns to the formal photographs of Power of Love and its exhibition setting. These images are intended for institutional communication and publication in the press.

Francesco Adreani continues with backstage coverage and footage of the finished work, now clear of the installation crew. The focus moves from the operations around the sculpture to its presence in the exhibition.

Social / 05

Bringing the exhibition to social channels

Giulia Bidi develops the social content around the Venice project, using the vertical material gathered during the service. Reels, interviews where appropriate and promotional formats extend the account of the work beyond the formal photographic selection.

Credits / 06

A shared effort.

Giacomo Roggi
Creative direction, visual coordination and photography.

Francesco Adreani
Filmmaking and backstage coverage.

Giulia Bidi
Social content and vertical video.