GR Production

GR PRODUCTION • CREATIVE STUDIO

LIFE!

Behind the project.

Journal / Making of

Art across Costa Smeralda.

A photographic project documenting Andrea Roggi’s participation in the widespread exhibition across Porto Cervo and Porto Rotondo.
Presented during summer 2025, LIFE! | L’Arte che Respira developed between Porto Cervo and Porto Rotondo as a widespread open-air exhibition involving sculpture, installation and landscape.
Preparation / 01

Preparing in Costa Smeralda

Giacomo Roggi’s site visit starts the preparation for documenting LIFE! | L’Arte che Respira. The studio briefing defines the direction of the coverage within the exhibition’s settings in Porto Cervo and Porto Rotondo.
We prepare the equipment for photography, video and social content, following the same production method across the outdoor locations of this summer 2025 exhibition.
On location / 02

Life around the outdoor works

Our first images on arrival record the surroundings and everyday life. The public spaces and landscape of Costa Smeralda establish the context before the service turns to the installation of the sculptures.
Installation / 03

Documenting the outdoor installation

Francesco Adreani films the installation process, while Giulia Bidi gathers vertical footage for social channels. Giacomo Roggi directs the visual work and photographs the operations.
The backstage follows the practical work that precedes the sculptures’ completed presence within the open-air exhibition.
Photography / 04

The work within the landscape

Once installation is complete, Giacomo Roggi creates the formal photographs for institutional communication and the press. The images document the sculptures in their final positions within the settings of the exhibition.
Francesco Adreani continues with footage of the finished works and the backstage of the shoot, free from the activity of the installation crew.
Social / 05

Sharing LIFE!

Giulia Bidi develops social content around LIFE! and its locations. The vertical footage supports reels, promotional formats and any interviews, complementing the formal images with a record made for social channels.
Credits / 06

A shared effort.

Giacomo Roggi
Creative direction, visual coordination and photography.
Francesco Adreani
Filmmaking and backstage coverage.
Giulia Bidi
Social content and vertical video.